Leadership

Kelly M. Prchal, Managing Director

As Managing Director of Watertown Consulting, Kelly Prchal leverages her over 20 years of strategy, business development and marketing experience across healthcare and retail to listen, learn, and help clients develop meaningful plans that drive results.

Kelly@watertownconsulting.com

(612) 599-1226

LinkedIn Profile

Kelly has a Bachelor of Science in Health Systems from Georgetown University and a Master of Healthcare Administration from the University of Minnesota.

Prior to starting Watertown Consulting, Kelly worked at prominent Minnesota healthcare companies such as North Memorial, University of Minnesota Physicians, Target Clinics, Optum, and Integrated Healthcare Strategies. Kelly is also Co-Founder of AlliedVirtualCare.

Strategic Planning

Focused on strategic growth planning, business model development, go-to-market and sales strategies, the strategic planning process always begins with learning about your business or product to identify value, differentiation and market position.

Business Development

Growth opportunities are not one-size fits all. We put in the time to understand your unique business, market, landscape, and revenue opportunities.

Marketing & Branding

We work with clients to ensure their brand identity represents their mission, vision, and goals consistently across all aspects of their brand before developing comprehensive marketing plans to support growth goals, including digital, email, direct mail, print, environmental, and tradeshows representation.

Voice of the Customer

Understanding your customer is at the very foundation of building a successful product, brand and business. We can help you learn more about your consumer experience through surveys, focus groups, and consumer satisfaction metrics to inform your decision-making.

Engagement

Understanding the range of consumer motivations and influences allows a more impactful approach to consumer engagement strategies and loyalty program development. Utilizing customized and highly segmented targeted communications and offers drives engagement, sales, and a more loyal, happier customer.

Leadership & Governance

Leadership continuity, competency-based board development, and board/leadership effectiveness are foundational to support strong leadership practices, culture, and ultimately organizational success.

Human Resources & Compensation

Human resources planning based on strategic compensation, benefit and incentive plan design supports a growing company's human capital strategy, a core resource for any organization looking to attract and maintain key talent.

Regulatory Environment

Healthcare today is complicated. Detailed experience in a complex regulatory environment has given me a strong understanding of Stark and Anti-Kickback regulations in particular. Additionally, my experience as an entrepreneur and investor has informed my skills and experience around company formation, trade and service marks, business and partnership agreements, financing, licensing and contract management.

Retail

Product line strategy, product development, assortment planning, pricing, ecommerce, retail performance analysis, licensing and contracting, market analysis and forecasting, trend analysis, and vendor management and negotiations.

What our Clients Have to Say:

"Kelly, we greatly enjoyed working with you, learning from you and developing an awesome campaign that delivered awesome results! While we accomplished a lot, most important for us was proving there is “gold” in them hills! So, while we still have more work to do… we know it can be done and our target audience responds to our messaging."

"I can’t recommend Watertown Consulting enough. They not only helped our business achieve unprecedented growth in brand awareness, but also helped us lay out a long-term strategic plan to both generate and convert leads. Pricing was fair, turnaround time was fast, and quality of work was outstanding. Anyone looking to grow their business, whether it be a small store or nationwide operation, should consider Watertown."

"Kelly, thank you so much for all of the hard work and project management on these BD campaigns. I think we are all very proud of how things have been performing and I know that is thanks to your organization and eye for detail."